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Tool Sprawl Risk Audit — Marketing and Creative Agencies

Find out how much spreadsheet and SaaS sprawl is costing Marketing and Creative Agencies — and where a purpose-built internal tool pays off.

Signs of tool sprawl in Marketing and Creative Agencies

  • Scope creep is the #1 margin killer — every project ends up 30-60% over the original SOW and the difference comes out of agency margin.
  • Hours leakage is structural — creatives forget to log time, account leads under-report client calls, and timesheets close two weeks after the work is done.
  • Utilization targets are missed every quarter, but no one can pinpoint whether the problem is staffing, pipeline, or the way work flows through the studio.
  • Generative AI is rewriting client expectations on turnaround and price — clients are asking why a campaign concept costs $80K when 'ChatGPT can do it.'
Section 1 of 4 · Source of Truth0/8 answered

Source of Truth

Whether your operational data lives in one place or is scattered across tools.

1.Where does your core operational data live?
2.How many tools/spreadsheets hold 'the truth' for one workflow?

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