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Revenue Leak — SaaS / B2B Tech
See what a low conversion rate is costing SaaS / B2B Tech — the monthly revenue leak and the upside of closing the gap.
What this means for SaaS / B2B Tech
- CAC keeps creeping up while net retention is flat — the Rule of 40 number nobody wants to share with the board.
- Product, sales, and CS each define an 'active customer' differently; the boardroom NRR number is reconciled by hand.
- Every PM is shipping an 'AI feature' but nobody can tell you which one moved retention.
Where it pays to act
- AI features inside the product where retention is the actual KPI — not just a marketing checkbox.
- Sales and CS copilots that summarize accounts, draft follow-ups, and surface next-best-action from the CRM.
Adjust the inputs to match your SaaS / B2B Tech context.
Conversion funnel value
Revenue today / mo
₹3 L
Potential / mo
₹6 L
Leaking / mo
₹3 L
Annual leak
₹36 L
Extra conversions / mo
100
What this means
Revenue is leaking every month.
For SaaS / B2B Tech, moving conversion from 2% to 4% would add 100 conversions/mo and recover ₹36 L/yr in revenue that is currently leaking away.
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Revenue leak — summary
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