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Operations Maturity Audit — Public Relations Agencies

Score how mature Public Relations Agencies operations are — and pinpoint the weakest handoff to fix first.

What this audit examines in Public Relations Agencies

  • AI-augmented earned media production — the new operating model where AI handles the monitoring, list management, and first-draft pitch work while senior practitioners own strategy, relationships, and storytelling.
  • Measurement modernization — moving the agency's value narrative from output metrics (clips, AVE) to outcome metrics (share of voice, brand search lift, earned-driven funnel signal) the C-suite buys.
  • Pricing and SOW redesign — fixing the billable model when AI compresses 40% of junior hours and clients are calculating the AI dividend at renewal.
  • Crisis readiness as a productized offering — pre-built situation-room infrastructure, escalation playbooks, and stakeholder messaging templates the agency activates within an hour rather than building from scratch.
Section 1 of 5 · Data & Reporting0/13 answered

Data & Reporting

Whether you can see the business clearly and act on it.

1.Can you see your core KPIs without manual effort?
2.Is there a single source of truth for key data?
3.Are decisions actually driven by the data?

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