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Operations Maturity Audit — Ad Tech
Score how mature Ad Tech operations are — and pinpoint the weakest handoff to fix first.
What this audit examines in Ad Tech
- Identity and measurement strategy — the platform-level position on Privacy Sandbox, modeled audiences, clean rooms, and first-party data activation.
- Take-rate defense — the value-added services and modeling investments that justify platform fees as agencies and brands scrutinize the ad tech tax.
- Retail media operating model — the strategic role of retail media networks in the platform's roadmap and the integration patterns to support them.
- Ad-quality and brand-safety operating discipline — the controls and reporting that protect both buyer and publisher trust.
Data & Reporting
Whether you can see the business clearly and act on it.
More tools for Ad Tech
LTV:CAC Ratio
Determine if customers are worth more than they cost to acquire. The unit economics check.
Sample output
$50 ARPU · 5% churn · $200 CAC → 5:1 ✓
AI Readiness Audit
Score process clarity, data readiness, team adoption, and guardrails before investing in AI.
Sample output
67/100 → pilot with control, not full rollout
Digital Transformation Audit
Assess KPI clarity, reporting, tool alignment, ownership, and automation maturity.
Sample output
52/100 → foundation gaps in metrics and handoffs
Cost of Manual Work — Ad Tech
Quantify the annual cost and people-weeks lost to repetitive manual work — and the automation payback.
Build vs Buy — Ad Tech
Compare the multi-year total cost of SaaS subscriptions against a custom build — with a clear build, buy, or hybrid recommendation.
Revenue Leak — Ad Tech
See how much revenue leaks every month from a low conversion rate — and what closing the gap to your target is worth.