Practice area · Web Apps & Marketing Sites
Web Apps & Marketing Sites
Modern, conversion-focused web builds — from marketing sites and product launches to custom customer portals and admin web apps. Built on the contemporary stack (Next.js, React, modern hosting) — not WordPress templates and not 6-month agency timelines. We model the conversion path and the cost-to-build before we start, so the scope is sized to the offer instead of the wish list.
Best fit
Founders launching a new product, replacing a creaky WordPress site, or building a customer-facing portal that off-the-shelf tools (Wix, Squarespace, Webflow templates) can't deliver.
Common signals
- The current site loads slow, looks dated, and doesn't reflect the actual quality of the business behind it.
- WordPress / Wix / Squarespace can't handle the integrations, workflows, or interactivity you actually need.
- You need a customer portal, dashboard, or interactive product page — not another brochure site.
- Marketing wants a landing page yesterday and the in-house dev team is months out.
Outcomes
What you walk away with.
Concrete deliverables, not slide decks. Each outcome is a system, document, or measurement you keep.
High-conversion marketing site or landing page tuned to your specific offer and audience
Custom customer portal or web app integrated with your existing systems and data
Modern stack (Next.js / React) — fast, SEO-optimized, mobile-first, easy to maintain
Owned codebase plus clear handover docs — no vendor lock-in, no platform tax
Representative engagements
The kind of work this practice area ships.
Representative engagements, not a portfolio — named case studies as we publish them. Until then, the diagnostics and deep models are the proof you can touch.
Web Apps & Marketing Sites
We build conversion-focused marketing sites and product launches for service businesses.
Web Apps & Marketing Sites
We build custom customer portals and web apps that integrate with operations platforms.
Web Apps & Marketing Sites
We build this site end-to-end — 1,000+ statically pre-rendered pages on Next.js, fast, animated, fully owned.
Typical delivery
How the engagement actually runs.
Four phases. Each one ends in a checkpoint that triggers the next. No surprise pivots, no scope creep.
Brief intake — offer, audience, conversion goal, must-have integrations, timeline
Wireframe + design direction approved in week one (not week six)
Build in 2-6 weeks depending on scope — single landing page to full customer-facing app
Launch + post-launch performance review with concrete tuning recommendations
Approach
The principles that shape every call.
How we approach the work on this practice area. Real leverage, not theatre.
Lead with the conversion path, not visual taste — design follows the offer.
Build on a stack where future changes are cheap, not cataclysmic — modular, well-documented, framework-native.
Tight scope for v1 — 'more pages later' is fine; 'more features now' is what kills launches.
How engagements run
The same five stages, every time.
Diagnose, model, design, ship, measure. You always know what stage you are in, what it produces, and what triggers the next.
Diagnose
FreeStart with a free 30-minute call, or a paid diagnostic when the problem needs a closer look. We agree on what's worth building and what isn't.
Model
1–2 weeksBuild the numbers first — feasibility, unit economics, and a pro-forma — so the decision rests on what the business can actually carry.
Design
Within the sprintDesign the system and the data, plan how outputs get evaluated, set guardrails, and map the change management before any code ships.
Ship
2–8 weeksShip the LLM apps, agents, automations, and internal tools — with weekly demos and a clean production handover, not a throwaway prototype.
Measure
30 / 60 / 90 daysInstrument the rollout and check in at 30, 60, and 90 days to see whether the numbers held — and adjust where they didn't.
Grounded in the library
Every engagement draws on our working library of operator concepts — the same reasoning we use on the call. Browse the thinking behind this service.
Free diagnostics
Try the diagnostic before scoping the work.
Self-serve diagnostics that map directly to this service. Score your situation in under 10 minutes, then bring the result to the call.
Bring us the bottleneck. We’ll bring back the plan.
Web Apps & Marketing Sites engagements start with a free diagnostic call. Tell us what is broken, what you have tried, and what good looks like.
Typical response time: 24h · No retainer required